In a large mixing bowl or the bowl of your KitchenAid, combine water, 1 tsp sugar, and yeast. Let sit for about 10 minutes, or until foamy.
While the yeast is proofing, add 1/2 cup milk, 1/3 cup butter, and 2 tbsp sugar to a small saucepan over medium-low heat. Stir and cook until milk is warm and butter is melted.
Add milk mixture, egg, and salt to the yeast mixture. Mix until combined. Add the flour about a cup at a time, until dough is no longer sticky. If kneading by hand, knead for about 8 minutes. If kneading with KitchenAid, knead for about 5 minutes. Place dough in a lightly oiled bowl in a warm place covered with plastic wrap or a moist cloth and let rise until doubled, about 45 minutes.
While the dough is rising, make the pizza sauce. Combine all sauce ingredients in a medium sized sauce pan. Cover, leaving lid open a crack, and let simmer over low heat for at least twenty minutes, stirring occasionally. Taste and adjust salt and spice as necessary.
When dough has risen, punch down and roll out into about an 18×9 inch rectangle on a lightly floured surface. Spread half the pizza sauce over the dough, about an inch from all the edges. Sprinkle the mozzarella, cheddar, parmesan, and Italian seasoning evenly over the sauce. Add toppings of your choice.
Pat the toppings down firmly so they’re more compact. Roll the dough all the way up “long ways”, tucking the toppings in as you go. Cut the dough into inch and a half wide pieces, this should make about 12 rolls.
Arrange the rolls in a greased 9×13 inch baking dish and cover with plastic wrap. Let rise until rolls have almost doubled in size and are pressing against each other.
Preheat your oven to 400 degrees F (200 degrees C). Bake rolls for 15-20 minutes, or until tops are golden brown.
Use the extra sauce for dipping the rolls in. Enjoy!